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Rohde & Schwarz GmbH & CO. KG

Master Thesis (m/f/d) Account-based Analysis of digital Customer Journey

  • Online seit 16.02.2021
  • 210216-450899
  • Abschlussarbeiten

Beschreibung

*Analysis of the customer journey in digital channels using machine learning
*Further development of the data model with a focus on account-based data, especially for customer's company, industry, sales funnel phase etc.
*Research on and implementation of additional data sources
*Implementation of an exemplary export-transform-load process
*Derivation of recommendations for action to different internal stakeholders (e.g. marketing, sales, web development)

Anforderungsprofil

*Academic studies in (business) computer science, (business) mathematics, business administration (esp. marketing) or a comparable field of studies with a specialization in Big Data, artificial intelligence or statistics
*Profound knowledge of digital marketing / marketing analytics
*Know-how in Machine Learning
*Basic understanding of the programming language Python 
*Strong analytical skills and a conscientious and efficient approach to work
*Enthusiasm for opening up new topic areas
*Very good command of written and spoken English and German

Anzeigendaten

Art der Beschäftigung
Vollzeit
Zeitraum der Beschäftigung
Nach Vereinbarung
Bewerbungs-E-Mail
career@rohde-schwarz.com

Firmenkontaktdaten

Firmenname
Rohde & Schwarz GmbH & CO. KG
Standort
Mühldorfstraße 15
81671 München, Deutschland
Kontaktperson
Frau Anna Geisberger
Webseite
https://www.rohde-schwarz.com/de/karriere/stellenangebote/karriere-stellenangebote_251573.html

Kontakt

Frau Anna Geisberger

Einsatzort

Rohde & Schwarz GmbH & CO. KG

https://www.rohde-schwarz.com/de/karriere/stellenangebote/karriere-stellenangebote_251573.html

Mühldorfstraße 15
81671 München
Deutschland